Chrome backs East Cheshire Hospice with ongoing £100-per-car fundraising initiative

Chrome Motors is continuing its support for East Cheshire Hospice through a fundraising initiative, donating £100 for every car sold to them. Since launching the initiative in October 2025, the business has raised £4,500 to support the Hospice’s vital work across the local community.

The idea was driven by a desire to create something meaningful and sustainable, rather than a one-off donation. By linking contributions directly to car sales, every customer purchase plays a part in supporting patients and families who rely on the Hospice’s care.

Danny Towns at Chrome Motors said: “East Cheshire Hospice is one of those organisations that really matters locally. 

“The work they do for families is incredible, and it’s something that touches a lot of people - we wanted to do something practical that makes a difference over time.

“The £100 per car initiative is simple, but it means every car bought by Chrome it contributes to something bigger. It’s been great to see it build since October, and we’re proud to support the Hospice in this way.”

As a member of the Hospice’s Business Club, Chrome has also benefited from being part of a network of like-minded local organisations, all working together to support the charity’s ongoing fundraising efforts.

Luke Oldham, corporate fundraiser at East Cheshire Hospice, added:?“We’re incredibly grateful for the ongoing support from Chrome Motors. 

“Initiatives like this not only raise valuable funds but also help build awareness of the work we do. It’s fantastic to see local businesses getting behind the Hospice in such a meaningful way.”

Chrome plans to continue the initiative throughout 2026 as part of its wider commitment to supporting the local community.