Chrome Motors makes it NINE!

Nine years - nine awards and one remarkable achievement. Chrome Motors has once again been recognised by Auto Trader as a Highly Rated Dealer, making it an incredible ninth consecutive year the Macclesfield dealership has picked up one of the motor industry's most respected customer accolades.

The latest award places Chrome in an exceptionally exclusive club – out of around 14,000 dealerships listed on Auto Trader, fewer than 50 across the UK have achieved Highly Rated status every year since the awards began.

Even more impressively, Chrome is the only used car dealer in the north west to have reached the milestone.

Unlike many industry awards, there are no judging panels or mystery shoppers. Auto Trader's Highly Rated status is based entirely on verified customer reviews – genuine buyers sharing their real experiences - giving buyers the confidence that they're dealing with a business trusted by the people who've already driven away happy. 

The achievement has also caught Auto Trader's attention, and Chrome Motors has been selected as one of the dealerships to feature in Auto Trader's forthcoming 2026/27 promotional campaign, with the Auto Trader team recently visiting the dealership to film content showcasing the business. The campaign is due to launch later this year.

Danny Towns, owner of Chrome Motors, said: "To receive this award once is something to be proud of. To receive it nine years on the bounce is genuinely incredible.

"When you consider there are around 14,000 dealers on Auto Trader and fewer than 50 have achieved this every single year, it really puts into perspective what this means to us.

"The best part is that it's our customers who decide it – every review is genuine, every rating is earned and that's what makes this award so special.

"Being chosen by Auto Trader to feature in its own national promotional campaign is another fantastic endorsement of everything the team has worked so hard to achieve. We're incredibly grateful to every customer who has trusted us over the years and to our brilliant staff, who deliver the service that makes awards like this possible."

For nearly a decade, Chrome Motors has shown that looking after customers never goes out of fashion. Nine consecutive Highly Rated awards don't happen by chance – they're earned one happy customer at a time.